BRAYDEN ROGERS

Paid Media · Lead Generation · Marketing Automation

Digital Marketing
Specialist

Nearly three years of hands-on B2B experience building and improving the paid campaigns, content, CRM workflows, email, and web systems behind measurable growth.

Flippin, Arkansas → Relocating to Northwest Arkansas
Open to Bentonville, Rogers, Springdale, and Fayetteville

View My WorkView RésuméContact Me
CAMPAIGN SYSTEM / 01Attract · qualify · follow through
Paid mediaReach the right B2B audience.
Lead captureTurn interest into useful information.
QualificationForm questions · Intent · Budget · Product fit · Timing
CRM workflowOrganize, segment, and route responses.
Follow-upMove stronger prospects toward sales.

“The campaign is only one part of the system. What happens after the click matters just as much.”

Selected proof

Selected results from marketing work at Titan-Jet America.

ThousandsTotal leads generated across multiple campaigns
200+Qualified leads from one featured two-week Meta campaign
700K+Facebook Reel views
20K+Facebook link clicks

How I work

Marketing is a system.

“I’m often more interested in an unexpected result than an expected one, because it gives me something new to understand.”

  1. 01

    Observe

    Look beyond whether something worked and identify where performance changed.

  2. 02

    Diagnose

    Compare creative, audience, timing, engagement, traffic, and downstream behavior.

  3. 03

    Test

    Turn observations into a specific hypothesis and a controlled change—not a random adjustment.

  4. 04

    Document

    Record patterns, failures, and conclusions so the next campaign starts with more information.

Marketing $30K+ commercial printing equipment to a specialized B2B audience leaves little room for disconnected tactics. Creative, targeting, qualification, follow-up, product knowledge, and sales communication all have to work together.

Four field studies

Selected work

Strategy is strongest when it carries through to the details. These projects connect the problem, the work, and the outcome.

Selected work created as part of my role at Titan-Jet America. Customer and campaign information has been limited or sanitized where appropriate.

FIELD STUDY / 01
Titan-Jet America UV-DTF product feature campaign creativeTitan-Jet America embroidery product announcement creative
Campaign results + workflowVerified campaign evidence
01Paid Media & Lead Generation

Building a Lead Generation System on a Modest Budget

Developed and managed Meta lead-generation campaigns in Ads Manager for specialized high-ticket printing equipment, connecting advertising, lead forms, qualification logic, GoHighLevel automation, segmentation, and sales follow-up.

  • Meta Ads Manager
  • Lead Generation
  • GoHighLevel
  • Marketing Automation
  • Audience Strategy

Field study / 01

Building a Lead Generation System on a Modest Budget

Challenge

Reach a specialized B2B audience and create a repeatable path from ad click to qualified sales conversation without relying on a large daily budget.

My Role

Hands-on campaign management across Meta Ads Manager, Google Ads, and TikTok Ads Manager—with the strongest depth in Meta—plus creative direction, audience targeting, lead forms, qualification logic, CRM workflows, and performance review.

Approach

Built the campaign as one connected system: focused messaging and targeting at the top, practical qualification questions in the form, and structured follow-up after submission.

Execution

Launched Meta lead campaigns on a $25–$50 daily budget, organized responses in GoHighLevel, and created automated segmentation and follow-up workflows to help prioritize stronger prospects.

Results

Generated thousands of total leads across multiple campaigns. One featured two-week Meta campaign produced 200+ qualified leads, and I personally supported follow-up with 100+ campaign-generated prospects.

What I Learned

Lead quality depends on the full experience—not only the ad. The form, qualification logic, response speed, and handoff all shape whether interest becomes an opportunity.

Portfolio evidence

The campaign system

200+qualified leads generated during a two-week Meta campaign
$25–$50typical daily campaign budget
100+campaign-generated prospects personally contacted and qualified

Because I also participated in early sales follow-up, I could compare ad performance with the quality of the actual conversations those campaigns produced.

Analytics card showing 457 intake leads
457 intake leads recordedLead intake volume shown separately from the qualified-lead result.
Sanitized GoHighLevel workflow routing a Facebook lead through ownership, tagging, qualification, and booking steps
Automated lead routingFacebook submissions are assigned, tagged, evaluated, and directed toward the appropriate follow-up. Personal labels have been sanitized.
Meta campaign table showing impressions and reach for six recent campaigns
Recent Meta campaign performanceSelected campaign-level impressions and reach. Campaign names and private setup details are excluded.
02Social Media & Content

Growing a Specialized B2B Brand Through Content

Planned, filmed, photographed, edited, and published social content designed around customer interests, product education, industry trends, and organic audience growth.

  • Content Strategy
  • Adobe Premiere Pro
  • After Effects
  • Short-Form Video
  • Organic Social

Field study / 02

Growing a Specialized B2B Brand Through Content

Challenge

Make specialized printing equipment useful and interesting to a broader audience while building trust with prospective customers.

My Role

Content planning, filming, photography, editing, copywriting, publishing, community-aware ideation, and performance analysis.

Approach

Focused on the questions, processes, products, and visual moments the audience actually cared about—not content created only to fill a calendar.

Execution

Produced platform-specific short-form video and photography informed by product education, customer interests, industry trends, and ongoing performance signals.

Results

Supported Facebook results include 700K+ Reel views and 20K+ link clicks, with earlier dashboard snapshots also documenting 21+ days of cumulative Reel watch time, 6.7K Reel interactions, 18.1K visits, and 6.7K follows.

What I Learned

The strongest content connects a visually compelling moment to a real customer question. Attention matters most when it leads somewhere useful.

Portfolio evidence

Creative work and outcomes

700K+Facebook Reel views
20K+Facebook link clicks
6.7KFacebook follows

Static creative

Campaign and social design

Six examples across offer, launch, and brand storytelling.

Offer-led campaign creative

Sales-focused graphics built around launches, urgency, and clear product positioning.

Titan-Jet America bulk orders promotional social graphic
Bulk Order PromotionStatic creative / SocialRole: Design · Copy · PublishingPurpose: Create urgency around a time-sensitive bulk-order offer.
Titan-Jet America UV-DTF printer launch social graphic
UV-DTF Product LaunchStatic creative / SocialRole: Design · Copy · PublishingPurpose: Introduce a new product and communicate its core offer quickly.
Titan-Jet America limited-time single-head UV-DTF printer offer
Single-Head UV-DTF OfferStatic creative / SocialRole: Design · Copy · PublishingPurpose: Create urgency around a limited-time product offer.
Brand and product storytelling

Creative used to make technical products feel memorable, useful, and approachable.

Titan-Jet America embroidery machine coming-soon social graphic with red thread
Embroidery Launch TeaserStatic creative / SocialRole: Design · Copy · PublishingPurpose: Build anticipation for the company’s expansion into embroidery equipment.
Titan-Jet America UV-DTF printer feature graphic highlighting speed, durability, color quality, and support
UV-DTF Product FeatureStatic creative / SocialRole: Design · Copy · PublishingPurpose: Communicate practical product benefits in a concise feature-led creative.
Titan-Jet America embroidery machine coming-soon social graphic with multicolor thread lines
Embroidery Product AnnouncementStatic creative / SocialRole: Design · Copy · PublishingPurpose: Introduce a new product category through a clear, product-led announcement.

Motion work

Campaign and social video

Thirteen examples spanning campaign, brand, social, ecommerce, event, and educational content. Tap any video to play it in the page.

Campaign and trust building

Lead-generation, customer-proof, and brand-story content designed to move viewers from awareness toward action.

Product Trust-Building ReelVertical reel / Campaign contentRole: Concept · Filming · Editing · Copy · PublishingPurpose: Build product credibility through direct explanation.
Sample Pack CampaignVertical reel / Lead generationRole: Concept · Filming · Editing · Copy · PublishingPurpose: Support product discovery through a sample-pack offer.
Customer Testimonial ReelVertical reel / Customer proofRole: Editing · Copy · PublishingPurpose: Build product credibility through customer experience.
Titan-Jet America — About UsVertical reel / Brand storyRole: Concept · Filming · Editing · Copy · PublishingPurpose: Build familiarity and trust through a concise company introduction.
Short-form social and platform content

Fast, visual edits created for TikTok and Reels—from process footage and casual hooks to ecommerce product discovery.

Fast-Paced Product Process ReelVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Use visually satisfying production footage to support discovery.
Product Process — Organic ReelVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Demonstrate product capability quickly through process footage.
Why Choose Standard CMYK?Vertical video / Product educationRole: Concept · Filming · Editing · Copy · PublishingPurpose: Explain when standard CMYK is the practical choice over expanded ink systems and connect those benefits to Titan-Jet equipment.
Foil Release — Process RevealVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Use a visually satisfying reveal to generate product discovery.
Heat Press — Process EditVertical reel / Organic socialRole: Filming · Editing · Copy · PublishingPurpose: Demonstrate a production process in a quick, accessible format.
Sticker Product Listing — TikTok ShopVertical video / TikTok ShopRole: Filming · Editing · Copy · PublishingPurpose: Support ecommerce product discovery.
Event and product education

Content that documents real-world events, introduces digital tools, and helps prospective customers understand the offer.

Trade Show Marketing RecapLandscape video / Event marketingRole: Filming · Editing · Copy · PublishingPurpose: Document trade-show activity and extend the event beyond the floor.
Website Introduction TutorialLandscape video / Product educationRole: Concept · Screen capture · Editing · PublishingPurpose: Help prospective customers navigate and understand the redesigned website.
Trade Show Experience ReelVertical reel / Event contentRole: Filming · Editing · Copy · PublishingPurpose: Document the event experience in a social-first format.
Reels performance analytics
Earlier Reels performance snapshotThis dashboard records 469K views, 21 days 9 hours of watch time, and 6.7K interactions; total Reel views have since passed 700K.Major traffic and engagement spikes correspond with campaign periods, while much of the baseline activity reflects ongoing organic content.
Audience and traffic analytics
Earlier audience and traffic snapshotThis dashboard records 11K link clicks, 18.1K visits, and 6.7K follows; total Facebook link clicks have since passed 20K.
Recent Facebook performance analytics
Recent performance trendA closer view of views, viewers, engagement, and link-click activity.
FIELD STUDY / 03
Original Titan-Jet America homepage dominated by an oversized landing-page video
Before
Redesigned Titan-Jet America homepage with clearer messaging and product presentation
After
Website before + afterBefore + after evidence
03Web Development & AI Integration

Rebuilding a Commercial Website and Its Connected Systems

Independently rebuilt Titan-Jet America’s commercial website, then connected the customer experience to shipping calculations, Stripe payments, WooCommerce-synced orders, an AI support assistant, and a protected support portal.

  • Website Development
  • UX
  • Stripe
  • WooCommerce
  • AI Integration

Field study / 03

Rebuilding a Commercial Website and Its Connected Systems

Challenge

The original website opened with an oversized video, crowded navigation, limited product organization, and an experience that did not support the company’s broader marketing or customer-service needs.

My Role

Independently identified the opportunity, proposed the rebuild, designed and developed the front end, reorganized content and navigation, and coordinated the integrations needed to connect marketing, commerce, orders, and support.

Approach

Treated the website as a customer and marketing system rather than a cosmetic redesign. Work began with product discovery, buyer questions, information architecture, and the steps customers needed before and after a purchase.

Execution

Designed and developed the responsive interface; implemented custom shipping calculations and a customer support portal; integrated Stripe payments, WooCommerce-synced order tracking, an order backend, QR-code support access, and an AI-powered front-end support assistant.

Systems

Used GitHub for version control and Vercel and Railway for deployment and connected services. Codex, Claude, Cursor, and Replit supported prototyping and implementation while I directed the requirements, decisions, validation, and customer experience.

Outcome

The rebuild created clearer product discovery, stronger navigation, more complete customer education, an integrated order path, and easier access to customer support without exposing private operational details.

What I Learned

The strongest web work solves marketing, product, commerce, and service problems together. AI-assisted development is most useful when it accelerates a clearly defined business objective.

Portfolio evidence

The rebuild in context

Customer experienceResponsive storefront
CommerceShipping + Stripe
OperationsOrders + WooCommerce sync
SupportAI assistant + protected portal

This diagram intentionally stays at the business-system level. Credentials, private endpoints, customer data, and sensitive implementation details are not shown.

Original Titan-Jet America landing page dominated by an oversized machinery video that pushes the page content below the visible areaOriginal Titan-Jet America website showing the previous navigation and instructions-page layout
Before — original websiteThe landing page opened with an oversized video that hid the core content below the fold. Crowded navigation and inconsistent hierarchy made products and next steps harder to find.
Redesigned Titan-Jet America homepage with clearer messaging, navigation, and product presentationRedesigned Titan-Jet America machinery page with structured product information and calls to action
After — redesigned websiteHomepage and machinery-page views show the updated navigation, messaging, visual system, and product presentation.
04Email Marketing & CRM

Connecting Campaign Messaging to Follow-Up

Built Mailchimp campaigns and audience segments, developed promotional messaging and creative, and connected email activity with GoHighLevel lead organization and follow-up workflows.

  • Mailchimp
  • Email Marketing
  • Audience Segmentation
  • GoHighLevel
  • CRM Automation

Field study / 04

Connecting Campaign Messaging to Follow-Up

Challenge

Support product launches, offers, and ongoing customer communication with messages that were clear, useful, and connected to the rest of the marketing system.

My Role

Campaign planning, audience organization, copywriting, promotional creative, Mailchimp campaign setup, scheduling, performance review, and GoHighLevel lead organization.

Approach

Match the message and call to action to the audience’s stage, then keep campaign organization and follow-up structured so email is not treated as an isolated send.

Execution

Created and scheduled Mailchimp campaigns, maintained audience segments, developed product and promotional messaging, and used CRM organization to support more relevant follow-up.

Results

This portfolio documents the process and available campaign creative. Email-specific performance figures are not published here because only verified, current results are presented.

What I Learned

Email performs a clearer role when the audience, offer, next step, and follow-up process are defined before the campaign is built.

Portfolio evidence

Email workflow and available creative

The following launch graphics demonstrate available promotional creative from the same body of marketing work. Email-specific performance figures are not attributed to these assets.

About

Curiosity became
marketing experience.

I didn’t begin my career planning to become a marketer. I started in production at a small print-shop operation, running printers and heat presses. When the owners became too busy to create video content, I volunteered. A personal interest in editing became my first opportunity to create for a business.

That opportunity grew into a much bigger question: why does some marketing work? Across nearly three years, a content role expanded into paid media, CRM, automation, email, websites, research, customer communication, two trade shows, and sales support. I didn’t set out to collect platforms or responsibilities; each one came from a problem that needed solving.

Working without a large marketing department taught me to see marketing as a connected system rather than a collection of isolated channels. When a strategy requires a tool I don’t know yet, I learn the tool. The objective comes first; the platform is secondary.

Capabilities

Skills in practice

A broad marketing toolkit, built through hands-on ownership from initial research to final execution.

Digital Marketing & Paid Media

Meta Ads Manager · Google Ads · TikTok Ads Manager · Paid Social · Lead Generation · Audience Targeting · Retargeting · Campaign Strategy · Marketing Funnels · Optimization & Reporting

Content & Social Media

Facebook · Instagram · TikTok · YouTube · Social Media Management · Content Strategy · Short-Form Video Production & Editing · Adobe Premiere Pro · After Effects · CapCut · Canva · Photography · Copywriting · Organic Growth · Trend Analysis · Brand Storytelling

Email, CRM & Lead Management

Mailchimp · GoHighLevel · Email Marketing · Lead Capture & Qualification · CRM Organization · Marketing Automation

Research & Strategy

Competitor & Industry Research · Customer Research · Audience Analysis · Campaign Analysis · Brand Positioning

Web, AI & Technical Systems

Website Design & Management · Web Analytics · SEO · WooCommerce · Stripe · GitHub · Vercel · Railway · AI Integration · AI-Assisted Development with Codex, Claude, Cursor & Replit

Experience snapshot

Titan-Jet America

Digital Marketing Specialist

Flippin, Arkansas
February 2024 – Present · Nearly three years

Serve as the company’s primary marketing function for a specialized B2B equipment business, independently managing work across social media, content, Meta, Google, and TikTok advertising, lead generation, CRM automation, email, web, research, and customer-facing marketing.

The role spans the full path from campaign strategy and creative production to lead qualification, sales follow-up, and product demonstrations. I also represented Titan-Jet America at PRINTING United Expo 2024 and Impressions Expo 2026, supporting event marketing, lead generation, and customer conversations.

Get in touch

Let’s connect.

I’m preparing to relocate to Northwest Arkansas and am seeking a stable in-house Digital Marketing Specialist, Social Media Specialist, or Marketing Coordinator role in Bentonville, Rogers, Springdale, or Fayetteville.

Email: brayrogers06@gmail.com Phone: (870) 321-2403 View Résumé