BRAYDEN ROGERS

Marketing · Content · Growth

Digital Marketing
Specialist

I work across social media, content, paid advertising, lead generation, email, and web—combining hands-on creative execution with an analytical approach to growth.

Flippin, Arkansas · Relocating to Northwest Arkansas

View My WorkAbout Me
CAMPAIGN FIELD NOTES / 01Observe · question · test · learn
ObserveSomething changed in the result.
QuestionWhat variable moved?
ReviewHook · Creative · Audience · Retention · Timing · Clicks · Funnel
HypothesisIdentify the most likely cause.
Next testChange one meaningful variable and measure again.

“I don’t stop at what performed. I want to understand why.”

Selected proof

Selected results from marketing work at Titan-Jet America.

200+Qualified leads generated in a two-week Meta campaign
469K+Facebook Reel views
11KFacebook link clicks
6.7KFacebook follows

How I work

Marketing is a system.

“I’m often more interested in an unexpected result than an expected one, because it gives me something new to understand.”

  1. 01

    Observe

    Look beyond whether something worked and identify where performance changed.

  2. 02

    Diagnose

    Compare creative, audience, timing, engagement, traffic, and downstream behavior.

  3. 03

    Test

    Turn observations into a specific hypothesis and a controlled change—not a random adjustment.

  4. 04

    Document

    Record patterns, failures, and conclusions so the next campaign starts with more information.

Marketing $30K+ commercial printing equipment to a specialized B2B audience leaves little room for disconnected tactics. Creative, targeting, qualification, follow-up, product knowledge, and sales communication all have to work together.

Three field studies

Selected work

Strategy is strongest when it carries through to the details. These projects connect the problem, the work, and the outcome.

Selected work created as part of my role at Titan-Jet America. Customer and campaign information has been limited or sanitized where appropriate.

FIELD STUDY / 01
Titan-Jet America UV-DTF product feature campaign creativeTitan-Jet America Print It, Press It, Profit campaign creative
Campaign results + workflowVerified campaign evidence
01Paid Media & Lead Generation

Building a Lead Generation System on a Modest Budget

Developed and managed Meta lead-generation campaigns for specialized high-ticket printing equipment, connecting advertising, lead forms, qualification logic, GoHighLevel automation, segmentation, and sales follow-up.

  • Meta Ads
  • Lead Generation
  • GoHighLevel
  • Marketing Automation
  • Audience Strategy

Field study / 01

Building a Lead Generation System on a Modest Budget

Challenge

Reach a specialized B2B audience and create a repeatable path from ad click to qualified sales conversation without relying on a large daily budget.

My Role

Campaign strategy, creative direction, ad setup, audience targeting, lead-form development, qualification logic, CRM workflow design, and performance review.

Approach

Built the campaign as one connected system: focused messaging and targeting at the top, practical qualification questions in the form, and structured follow-up after submission.

Execution

Launched Meta lead campaigns on a $25–$50 daily budget, organized responses in GoHighLevel, and created automated segmentation and follow-up workflows to help prioritize stronger prospects.

Results

Generated 200+ qualified leads during a two-week campaign and personally supported follow-up with 100+ campaign-generated prospects.

What I Learned

Lead quality depends on the full experience—not only the ad. The form, qualification logic, response speed, and handoff all shape whether interest becomes an opportunity.

Portfolio evidence

The campaign system

200+qualified leads generated during a two-week Meta campaign
$25–$50typical daily campaign budget
100+campaign-generated prospects personally contacted and qualified

Because I also participated in early sales follow-up, I could compare ad performance with the quality of the actual conversations those campaigns produced.

Analytics card showing 457 intake leads
457 intake leads recordedLead intake volume shown separately from the qualified-lead result.
Sanitized GoHighLevel workflow routing a Facebook lead through ownership, tagging, qualification, and booking steps
Automated lead routingFacebook submissions are assigned, tagged, evaluated, and directed toward the appropriate follow-up. Personal labels have been sanitized.
Meta campaign table showing impressions and reach for six recent campaigns
Recent Meta campaign performanceSelected campaign-level impressions and reach. Campaign names and private setup details are excluded.
02Social Media & Content

Growing a Specialized B2B Brand Through Content

Planned, filmed, photographed, edited, and published social content designed around customer interests, product education, industry trends, and organic audience growth.

  • Content Strategy
  • Adobe Premiere Pro
  • After Effects
  • Short-Form Video
  • Organic Social

Field study / 02

Growing a Specialized B2B Brand Through Content

Challenge

Make specialized printing equipment useful and interesting to a broader audience while building trust with prospective customers.

My Role

Content planning, filming, photography, editing, copywriting, publishing, community-aware ideation, and performance analysis.

Approach

Focused on the questions, processes, products, and visual moments the audience actually cared about—not content created only to fill a calendar.

Execution

Produced platform-specific short-form video and photography informed by product education, customer interests, industry trends, and ongoing performance signals.

Results

Supported Facebook results include 469K+ Reel views, 21+ days of cumulative Reel watch time, 6.7K Reel interactions, 11K link clicks, 18.1K visits, and 6.7K follows.

What I Learned

The strongest content connects a visually compelling moment to a real customer question. Attention matters most when it leads somewhere useful.

Portfolio evidence

Creative work and outcomes

469K+Facebook Reel views
11KFacebook link clicks
6.7KFacebook follows

Static creative

Campaign and social design

Six examples across offer, launch, and brand storytelling.

Offer-led campaign creative

Sales-focused graphics built around launches, urgency, and clear product positioning.

Titan-Jet America bulk orders promotional social graphic
Bulk Order PromotionStatic creative / SocialRole: Design · Copy · PublishingPurpose: Create urgency around a time-sensitive bulk-order offer.
Titan-Jet America UV-DTF printer launch social graphic
UV-DTF Product LaunchStatic creative / SocialRole: Design · Copy · PublishingPurpose: Introduce a new product and communicate its core offer quickly.
Titan-Jet America limited-time single-head UV-DTF printer offer
Single-Head UV-DTF OfferStatic creative / SocialRole: Design · Copy · PublishingPurpose: Create urgency around a limited-time product offer.
Brand and product storytelling

Creative used to make technical products feel memorable, useful, and approachable.

Titan-Jet America Design It, Print It, Rock It social graphic
Design It. Print It. Rock It.Static creative / SocialRole: Design · Copy · PublishingPurpose: Build brand familiarity while presenting the product range.
Titan-Jet America UV-DTF printer feature graphic highlighting speed, durability, color quality, and support
UV-DTF Product FeatureStatic creative / SocialRole: Design · Copy · PublishingPurpose: Communicate practical product benefits in a concise feature-led creative.
Titan-Jet America Print It, Press It, Profit social graphic
Print It. Press It. Profit.Static creative / SocialRole: Design · Copy · PublishingPurpose: Connect product capability with a practical customer use case.

Motion work

Campaign and social video

Thirteen examples spanning campaign, brand, social, ecommerce, event, and educational content. Tap any video to play it in the page.

Campaign and trust building

Lead-generation, customer-proof, and brand-story content designed to move viewers from awareness toward action.

Product Trust-Building ReelVertical reel / Campaign contentRole: Concept · Filming · Editing · Copy · PublishingPurpose: Build product credibility through direct explanation.
Sample Pack CampaignVertical reel / Lead generationRole: Concept · Filming · Editing · Copy · PublishingPurpose: Support product discovery through a sample-pack offer.
Customer Testimonial ReelVertical reel / Customer proofRole: Editing · Copy · PublishingPurpose: Build product credibility through customer experience.
Titan-Jet America — About UsVertical reel / Brand storyRole: Concept · Filming · Editing · Copy · PublishingPurpose: Build familiarity and trust through a concise company introduction.
Short-form social and platform content

Fast, visual edits created for TikTok and Reels—from process footage and casual hooks to ecommerce product discovery.

Fast-Paced Product Process ReelVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Use visually satisfying production footage to support discovery.
Product Process — Organic ReelVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Demonstrate product capability quickly through process footage.
Why Choose Standard CMYK?Vertical video / Product educationRole: Concept · Filming · Editing · Copy · PublishingPurpose: Explain when standard CMYK is the practical choice over expanded ink systems and connect those benefits to Titan-Jet equipment.
Foil Release — Process RevealVertical video / Organic TikTokRole: Filming · Editing · Copy · PublishingPurpose: Use a visually satisfying reveal to generate product discovery.
Heat Press — Process EditVertical reel / Organic socialRole: Filming · Editing · Copy · PublishingPurpose: Demonstrate a production process in a quick, accessible format.
Sticker Product Listing — TikTok ShopVertical video / TikTok ShopRole: Filming · Editing · Copy · PublishingPurpose: Support ecommerce product discovery.
Event and product education

Content that documents real-world events, introduces digital tools, and helps prospective customers understand the offer.

Trade Show Marketing RecapLandscape video / Event marketingRole: Filming · Editing · Copy · PublishingPurpose: Document trade-show activity and extend the event beyond the floor.
Website Introduction TutorialLandscape video / Product educationRole: Concept · Screen capture · Editing · PublishingPurpose: Help prospective customers navigate and understand the redesigned website.
Trade Show Experience ReelVertical reel / Event contentRole: Filming · Editing · Copy · PublishingPurpose: Document the event experience in a social-first format.
Reels performance analytics
Reels performance469K views, 21 days 9 hours of watch time, and 6.7K interactions.Performance over time. Major traffic and engagement spikes correspond with campaign periods, while much of the baseline activity reflects ongoing organic content.
Audience and traffic analytics
Audience and traffic outcomes11K link clicks, 18.1K visits, and 6.7K follows shown with the full performance timeline.
Recent Facebook performance analytics
Recent performance trendA closer view of views, viewers, engagement, and link-click activity.
FIELD STUDY / 03
Original Titan-Jet America homepage dominated by an oversized landing-page video
Before
Redesigned Titan-Jet America homepage with clearer messaging and product presentation
After
Website before + afterBefore + after evidence
03Web Strategy & Design

Rebuilding Titan-Jet America’s Digital Presence

Identified the company’s outdated website as a marketing weakness, proposed a complete rebuild, then redesigned the experience around clearer messaging, improved navigation, deeper product information, and a better customer journey.

  • Web Design
  • Content Strategy
  • UX
  • Website Development
  • Brand Messaging

Field study / 03

Rebuilding Titan-Jet America’s Digital Presence

Challenge

The company’s primary website no longer reflected the quality of its products, answered enough buyer questions, or supported the broader marketing experience.

My Role

Opportunity identification, internal proposal, information architecture, messaging, visual direction, design, development, and ongoing refinement.

Approach

Treated the website as a marketing system rather than a cosmetic redesign, starting with customer needs, product clarity, navigation, and conversion paths.

Execution

Reorganized product information, modernized the visual language, strengthened brand messaging, and rebuilt key journeys around faster understanding and easier exploration.

Outcome

Rebuilt the primary site around clearer product information, stronger navigation, more complete customer education, and a modern visual system while continuing normal marketing responsibilities.

What I Learned

A website becomes more persuasive when design, content, product knowledge, and customer questions are solved together.

Portfolio evidence

The redesign in context

Original Titan-Jet America landing page dominated by an oversized machinery video that pushes the page content below the visible areaOriginal Titan-Jet America website showing the previous navigation and instructions-page layout
Before — original websiteThe landing page opened with an oversized video that hid the core content below the fold. Crowded navigation and inconsistent hierarchy made products and next steps harder to find.
Redesigned Titan-Jet America homepage with clearer messaging, navigation, and product presentationRedesigned Titan-Jet America machinery page with structured product information and calls to action
After — redesigned websiteHomepage and machinery-page views show the updated navigation, messaging, visual system, and product presentation.

About

Curiosity became
marketing experience.

I didn’t begin my career planning to become a marketer. I started in production at a small print-shop operation, running printers and heat presses. When the owners became too busy to create video content, I volunteered. A personal interest in editing became my first opportunity to create for a business.

That opportunity grew into a much bigger question: why does some marketing work? As the company grew, so did the scope of what I owned. A content role expanded into paid media, CRM, automation, email, websites, research, customer communication, trade shows, and sales support. I didn’t set out to collect platforms or responsibilities; each one came from a problem that needed solving.

Working without a large marketing department taught me to see marketing as a connected system rather than a collection of isolated channels. When a strategy requires a tool I don’t know yet, I learn the tool. The objective comes first; the platform is secondary.

Capabilities

Skills in practice

A broad marketing toolkit, built through hands-on ownership from initial research to final execution.

Digital Marketing & Paid Media

Meta Ads Manager · Google Ads · TikTok Ads Manager · Paid Social · Lead Generation · Audience Targeting · Retargeting · Campaign Strategy · Marketing Funnels · Optimization & Reporting

Content & Social Media

Facebook · Instagram · TikTok · YouTube · Social Media Management · Content Strategy · Short-Form Video Production & Editing · Adobe Premiere Pro · After Effects · CapCut · Canva · Photography · Copywriting · Organic Growth · Trend Analysis · Brand Storytelling

Email, CRM & Lead Management

Mailchimp · GoHighLevel · Email Marketing · Lead Capture & Qualification · CRM Organization · Marketing Automation

Research & Strategy

Competitor & Industry Research · Customer Research · Audience Analysis · Campaign Analysis · Brand Positioning

Web & Technical

Website Design & Management · Web Analytics · SEO · Deployment · GitHub · Vercel · Railway · Stripe · AI-Assisted Development

Experience snapshot

Titan-Jet America

Digital Marketing Specialist

Flippin, Arkansas
February 2024 – Present

Serve as the company’s primary marketing function for a specialized B2B equipment business, independently managing work across social media, content, paid advertising, lead generation, CRM automation, email, web, research, and customer-facing marketing.

The role spans the full path from campaign strategy and creative production to lead qualification, sales follow-up, product demonstrations, and trade-show engagement.

Get in touch

Let’s connect.

I’m currently preparing to relocate to Northwest Arkansas and am interested in opportunities where I can continue growing across digital marketing, content, paid media, and strategy.

Email: brayrogers06@gmail.com Phone: (870) 321-2403